A new study reveals that brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand users for companies. This European Advocacy Study was conducted by Weber Shandwick and Paul Marsden, previously with Enterprise LSE, the commercial arm of the London School of Economics and now a leading researcher in Brand Advocacy and Word of Mouth.
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Feature - Five Fast Facts About Advocacy

All about advocacy - Blog

Weber Shandwick Europe - winner of three 2008
IPRA Golden World Awards

Brand advocacy networking event hosted by Weber Shandwick

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Dr Leslie Gaines-Ross on Corporate Reputation Management and Recovery

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Weber Shandwick supports launch of ‘The Power of the Commentariat’

Published by The Reuters Institute for the Study of Journalism and leading media think tank, Editorial Intelligence, the report investigates how much commentators influence politics and public opinion

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Mobile application vendor Surfkitchen appoints Weber Shandwick Technology after three-way pitch

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Weber Shandwick sponsors CERES-ACCA North American sustainability awards

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Weber Shandwick travels with ABC Connection

Weber Shandwick has won a six figure travel account after a five way pitch

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Competing for Capital on a Global Stage

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Weber Shandwick Guide to the Greater London Assembly and Mayoral Elections

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Byrne Baby Byrne
Reflections on public relations and public affairs from CEO, Colin Byrne

reputationXchange.com

News, information and observations on building, sustaining and recovering reputations from Weber Shandwick’s Chief Reputation Strategist, Dr. Leslie-Gaines Ross.

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Brendan May, MD Planet 2050, on the choices facing our planet

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