A new study reveals that brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand users for companies. This European Advocacy Study was conducted by Weber Shandwick and Paul Marsden, previously with Enterprise LSE, the commercial arm of the London School of Economics and now a leading researcher in Brand Advocacy and Word of Mouth.
Read more Advocacy, key driver of brand growth
Read more Advocacy, key driver of brand growth
Feature - Five Fast Facts About Advocacy
All about advocacy - Blog
Weber Shandwick Europe - winner of three 2008
IPRA Golden World Awards
IPRA Golden World Awards
