Brand communication

Communicating a new product launch, an announcement of new indications or publication of new data has to be an instant success. There is no second chance.

Communication must fit within a broader strategy and complement other activities, such as public affairs and medical education.

We have the creative ideas that cut through other market noise, as well as the skills and experience to implement these successfully. And we will evaluate what we have achieved.

Advocacy groups

We have worked with advocacy groups across a whole spectrum of disease areas, forging lasting relationships on the way. A growing influence in the healthcare arena, advocacy groups offer an independent voice, an understanding of patient needs and a passion for driving change. We understand the needs and priorities of these groups, particularly charities, and work within the boundaries set by limited resources with excellent results.

Crisis and issue management

In a crisis situation, the first 24 hours are vital. Rapidly communicating your message to the right people allows you to regain an element of control. Prior preparation can help minimise commercial damage in a crisis and maximise chances of rapid recovery. We can help you with scenario planning, stakeholder mapping, message development and media training.

Reaching the NHS

The most recent round of NHS changes represents a major challenge for healthcare companies. We have the expertise to help you understand your new environment and highlight opportunities for collaboration – both of which are necessary to put your issue on the agenda.

Direct to consumer

The European Commission has made recommendations that could have a significant impact on what and how companies communicate to patients.

We are in an ideal position to advise you through the complex and ever-changing pharmaceutical environment. Whether you need to reach patients with information about prescription only medicines or manage integrated communications around a POM-to-P switch or existing OTC brand we can help.

Government relations and health policy

Our integrated approach sees public relations and public affairs experts work together to achieve similar outcomes by targeting different audiences. We help clients to enhance business objectives through understanding and influencing government health policy.

Healthcare professional communications

Communicating with healthcare professionals requires specialists. The audience, message, regulatory framework and changing media environment create a communications challenge.
We tailor our consultancy business around effective programmes for each client.

These include:

• Clinical trial recruitment and support
• Pre-launch communications
• Key opinion leader development
• Advisory boards
• Web-based communications
• Product marketing and launches
• Print and broadcast media relations
• Press events
• Conference management and support
• Publications support
• Crisis and issues
• Management and programme evaluation