Consumer Marketing

Our expertise includes:

  • Brand-building and brand transformation (we love the challenge of delivering a ‘water-cooler’ moment)
  • Integrated marketing (we regularly work with a variety of partners, from advertising to event experience, to deliver impactful 360 solutions)
  • Consumer healthcare (from disease awareness to OTC to functional foods and nutraceuticals)
  • International brand campaigns and network management (we deliver communications and cost efficiencies by successfully managing campaigns for some of the world’s best-loved brands)
  • INLINE communications (reflecting the fact that consumers live their lives neither solely online or offline, this is our new approach to communications planning and is based on our new pan-European research)
  • Audience insight and expertise (we are experts in targeting discreet consumer audiences, ranging from our 050 offer talking to the over fifties, to youth marketing)
  • Product placement (the Rogers & Cowan brand is part of our Weber Shandwick Consumer Marketing proposition and are the leading experts in their field. To find out more visit http://www.rogersandcowan.com/)
  • Strategic planning and creativity (we are one of only a handful of agencies to employ a full-time Strategic Planning director and Creative Director)
  • Consumer technology (we specialise in building emotional connections for technology brands)
  • Food and drink specialists (from wine and spirits to food and retail, we love food!)
  • Retail finance (we have an unparalleled track record for taking financial brands into the consumer mainstream)
  • Sport, sponsorship and brand activation (in less than a year, our new Sports team has become the go-to partner of leading brands, organisations and sporting events)
  • Public sector (from promoting safer travel for Brits holidaying abroad to celebrating the contribution of front-line healthcare staff, we pride ourselves in changing behaviours as well as attitudes)
  • Multi-cultural communications  (we have a specialist team who are experts in crossing cultural divides to deliver results)