 Using Market Research for Effective Public Relations
Visit the website of almost any public relations firm, and you'll find a commitment to market research. There's a reason: good market research is critical to building and measuring effective public relations campaigns.
Most people know, of course, that an opinion poll can be a good way of generating visibility. Polls provide news and interesting facts to attract the media's attention and get a brand or a message into the news. But market research can play a much bigger role beyond media relations. |
Why Corporate Responsiblity is a Must-Have for U.S. Corporations Operating in Europe
Although a global trend fast catching on in the U.S. and Asia, it is generally accepted that corporate responsibility (CR) is most advanced in Europe. |
Corporate and Consumer Brands: friend or foe?
When someone buys a product, they are increasingly unlikely to distinguish between the item itself and the company that produces it. |
Lobbying for a Professional Lobby
Lobbying is still a dirty word in Spain. As soon as a group of people are identified by the press or other institutions as belonging to a specific lobby, the use of this term seems to instil fear. |
Outcomes is produced and distributed by Weber Shandwick in Europe.
Editor: Emma Bowen-Davies
Tel: +44 20 7067 0000 | Email: ebowen-davies@webershandwick.com
Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com. |
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