www.webershandwick.com Edition 6 - December 2004

Lessons from U.S. Election 2004: Communications in a World of Blogs, Ballots and Boots A presidential election is a fascinating event for those of us who advise clients on communicating with the public and opinion leaders. Looking beyond the issues and personalities provides a sense of how trends in political communications can be adapted to business, finance, consumer marketing, reputation management and crisis communications.

News networks - not the only source of "breaking news"

Tabloids v Broadsheets: the British Press Battle Continues The Challenges of Public Relations in China Communication is the Key to Successful Corporate Change There must be a synapse-or-several inside the mind of anybody who has been attacked in the British press that flickers into life and leaps with delight in the first week of every month. The prospective business environment in China is outstanding: the 2008 Olympics in Beijing, the Shanghai World Expo in 2010, entry into the World Trade Organization, and the emergence of a robust consumer market. Companies in the 21st century don’t stand still. With mergers, acquisitions and corporate reorganisation as rife in France as other European countries, communications specialists are learning some powerful lessons.

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