Outcomes - Weber Shandwick

www.webershandwick.com

Edition 3 - March 2004

EU Enlargement Offers Communications Opportunities The way businesses are run across Europe will fundamentally change as a result of the enlargement of the EU, which will have ten new member states from May 1 this year. Very few companies have fully understood the exact nature of these changes and the effect that they will have on the EU.
	The new EU

Travel Industry Faces Up to PR Challenges

Global Networks Achieve Local Results

Partnership Required to Fight Obesity

Over the past few years, the travel and tourism industry has had to contend with a series of unprecedented challenges. International events, such as terrorism and SARS, and economic turbulence have led to significant changes in travel and tourism demand.

An increasing number of international companies are choosing to implement their communications strategy through a network of public relations consultancies around the world. But achieving the best global PR results possible isn’t just down to the sheer size of an agency network.

Private and public sector organisations need to work together to fight childhood obesity, or face a "healthcare time bomb", according to a new report.

Outcomes is produced and distributed by Weber Shandwick in Europe.

Editor: Emma Bowen-Davies
Tel: +44 20 7067 0698
Email: ebowen-davies@webershandwick.com

Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.