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 Edition 2 - November 2003

Working Towards A Common Goal Against Obesity

One of the most complex challenges currently facing companies in the food, drink and healthcare industries is the increase in childhood obesity to epidemic proportions. Global opinion of where the blame lies and the most effective solutions for tackling the issue has been polarised, and pitched industry, NGOs, legislators, the media and consumers into a fierce debate.


Talking to Generation Next –
the Challenges of Communicating with Young People
The Impact of New Technologies on Crisis Management in Spain

Speeding Ahead – Public Affairs Challenges for Transport and Defence


Young people are crucial for brands – they not only have more cash than previous generations, but they are also the mature consumers of tomorrow, and habits and opinions formed as young adults can last a lifetime. During the Prestige oil tanker crisis, the Internet was used as a spontaneous network for volunteers willing to travel to Galizia to help clean the beaches. The media picked up new angles and stories from the net, using official NGO and oceanographic web sites as direct sources. This is a particularly challenging time for the transport and defence industries. The fast-changing business environment and EU institutional and policy developments mean that companies and organizations with an interest in these sectors need to ensure their views are heard in Brussels.

Outcomes is produced and distributed by Weber Shandwick in Europe.

Editor: Emma Bowen-Davies
Tel: +44 20 7067 0698
Email: ebowen-davies@webershandwick.com

Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.


© 2003 Weber Shandwick