Outcomes
Switching on the power of television

We still live in a world where most people believe that if something is on television then it’s true. A recent survey by MORI found that 63% of the British public believe television newsreaders tell the truth, but only 16% believe journalists.


Swedish early adopters set fast pace of communication
Sweden’s industrial history is firmly rooted in technology, with Electrolux and Ericsson among the global household names that have emerged from a country with a population of just nine million.


Safeguarding Reputation - new reality dawns for business leaders
It’s life under a magnifying glass for companies and their leaders. No ethical lapse, moral misstep or other corporate misdeed - real or perceived - goes unnoticed.


Winning the battle in the court of public opinion
There is nothing like a juicy court case to get the pulse of news editors racing. People or companies spilling their guts in the court of law, as one journalist friend of mine tastefully put it, makes great copy.
Outcomes is produced and distributed by Weber Shandwick in Europe.

Editor: Emma Bowen-Davies
Tel: +44 20 7067 0000  |  Email: ebowen-davies@webershandwick.com

Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.