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| Safeguarding Reputation - new reality dawns for business leaders |
It’s life under a magnifying glass for companies and their leaders. No ethical lapse, moral misstep or other corporate misdeed - real or perceived - goes unnoticed. CEO and corporate behaviour are watched, critiqued and communicated around the world at breakneck speed by everyone from early morning news anchors and newspaper columnists to bloggers, chat room visitors and whistleblowers.
With these mounting threats have come new criterion for appraising reputation and protecting it when imperiled - corporate responsibility. As part of its Safeguarding Reputation™ survey of 950 business executives in 11 countries, Weber Shandwick, with KRC Research, explored the relationship between corporate responsibility and reputation management.
Click here to view an executive summary of the findings.
Click here for a complete overview of the Safeguarding Reputation™ initiative.
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