Send to a Friend  |  Print  |  Outcomes Archive Issue 12, December 2006 Safeguarding Reputation – a Weber Shandwick research initiative The last decade has seen many of the world's most admired companies descend from their once lofty positions. They were in a class by themselves – corporate reputation royalty whose invincibility was universally accepted by business executives around the globe. Learning to love hedge funds The days when hedge funds lurked in the shadows, largely unnoticed by the majority of the market let alone the general public, are gone forever. Global compass - building reputation for countries and their leaders In today's increasingly globalised world, building reputation is important not just for multinational corporations and business leaders, but also for countries and their leaders. Reducing risk and building loyalty through market intelligence Really effective communications has tangible and lasting benefits for business, including reducing the risks that companies have to take to stay ahead of the competition. Outcomes is produced and distributed by Weber Shandwick in Europe. Editor: Emma Bowen-Davies Tel: +44 20 7067 0000  |  Email: ebowen-davies@webershandwick.com Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.