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| Time estimated to fully recover from a damaged reputation |
| Safeguarding Reputation - a Weber Shandwick research initiative |
The last decade has seen many of the world's most admired companies descend from their once lofty positions. They were in a class by themselves - corporate reputation royalty whose invincibility was universally accepted by business executives around the globe. No one could have predicted that these companies would ever part with their crowns. Now, even formerly untouchable companies are as susceptible to reputation damage as their competitors.
Weber Shandwick, in partnership with KRC Research, has conducted an extensive global survey, titled Safeguarding Reputation™, that examines the full range of reputation issues. The survey's findings are based on interviews with 950 business executives in 11 countries including North America (U.S. and Canada), Europe (UK, Spain, Germany, Italy and Belgium-Brussels), Asia Pacific (Japan, Hong Kong and India) and Brazil.
The survey, initiated by Weber Shandwick's Chief Reputation Strategist Dr. Leslie Gaines-Ross, covers such topics as what drives corporate reputation, how reputation is protected, what triggers reputation damage and how reputation is recovered after a crisis. Also examined is corporate reputation's role in setting a company's market value, the link between CEOs and their company's reputation, and the time needed to recover reputation once damage has occurred.
Click here to view survey findings including an executive summary.
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