Home  | Send to a Friend  |  Print Issue 12, December 2006 Outcomes Archive Issue 11 Making the Most of Hosting the Football World Cup How to Create a Consumer Superbrand The Times, They Are A' Changin' Communicating with Investors in the Emerging Eastern European Market Issue 10 The Globalisation of PR: Myth or Reality? Why effective financial communications is more than just good practice Embracing PR in Japan Engaging the O50 Generation Issue 9 Using Market Research for Effective Public Relations Why Corporate Responsiblity is a Must-Have for U.S. Corporations Operating in Europe Corporate and Consumer Brands: friend or foe? Lobbying for a Professional Lobby Issue 8 Addressing Concerns about Pharmaceutical Marketing Promotion: a US and EU Perspective A New Era in Election Campaigning Lost in the Analyst Woods? Latin America: a Fast Growing PR Market Issue 7 PR in Russia: Gloom vs. Growth Sorry seems to be the hardest word. Or does it? Is PR Going Green? How to Incorporate Weblogs into your PR Strategy Issue 6 Lessons from U.S. Election 2004: Communications in a World of Blogs, Ballots and Boots Tabloids v Broadsheets: the British Press Battle Continues The Challenges of Public Relations in China Communication is the Key to Successful Corporate Change Issue 5 The Challenges of Corporate Transparency Much More than a Gimmick: why CSR Matters Putting Business Communications on the Agenda in Brussels Why Does PR Have Such Bad PR? Issue 4 A Big Summer for Sport The Rise of PR in German Healthcare The Challenge of the Responsible Consumer EU Accession and the Opportunities for PR Issue 3 EU Enlargement Offers Communications Opportunities Travel Industry Faces Up to PR Challenges Global Networks Achieve Local Results Partnership Required to Fight Obesity Issue 2 Working Towards A Common Goal Against Obesity Speeding Ahead - Public Affairs Challenges for Transport and Defence The Impact of New Technologies on Crisis Management in Spain Talking to Generation Next - the Challenges of Communicating with Young People Issue 1 The Battle to Host the 2012 Summer Olympic Games The Evolution of CSR in Italy An Innovation in Risk Anticipation The New Challenge for Brands Outcomes is produced and distributed by Weber Shandwick in Europe. Editor: Emma Bowen-Davies Tel: +44 20 7067 0000  |  Email: ebowen-davies@webershandwick.com Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.