Send to a Friend  |  Print  |  Outcomes Archive Issue 11, June 2006 Making the Most of Hosting the Football World Cup Every four years, just one football team gets the chance to shine on the world stage as the captain lifts the iconic gold trophy, but it isn't the only country that comes out of the World Cup tournament a winner. The host nation also has a prime opportunity to show the rest of the world how great it is, and for the 2006 World Cup, Germany is the country under the stadium spotlights. How to Create a Consumer Superbrand Like the comic superheroes of our collective imagination, Superbrands possess extraordinary powers of strength, success, longevity and popularity. And what business or organisation doesn't want to command these qualities? The Times, They Are A' Changin' America's 77 million baby boomers will begin retiring in droves just a year from now, and few question the impact their retirements will have on virtually every aspect of American life. Communicating with Investors in the Emerging Eastern European Market Ten to 15 years ago, many countries in central and Eastern Europe were a small dot on the international investment community's radar. Outcomes is produced and distributed by Weber Shandwick in Europe. Editor: Emma Bowen-Davies Tel: +44 20 7067 0000  |  Email: ebowen-davies@webershandwick.com Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.