Send to a Friend  |  Print  |  Outcomes Archive Issue 10, March 2006 The Globalisation of PR: Myth or Reality? The question of whether the globalisation of public relations is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And two further questions: what does it mean for us? And where is it headed? Why Effective Financial Communications is More than Just Good Practice In 2005 the London Stock Exchange attracted a record 139 companies, from 29 countries, to its Main Market and Alternative Investment Market (AIM). Embracing PR in Japan The public relations industry in Japan is surprisingly small, but business leaders and politicians are starting to realise the value of commissioning communications expertise. Engaging the O50 Generation By 2035 more than 40 per cent of the UK will be aged 50 or over. The 50 plus or O50 generation is steadily immerging as an enormous, vibrant, diverse group of consumers with plenty of spending power. Outcomes is produced and distributed by Weber Shandwick in Europe. Editor: Emma Bowen-Davies Tel: +44 20 7067 0000  |  Email: ebowen-davies@webershandwick.com Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.