Outcomes - Weber Shandwick

www.webershandwick.com

Edition 1 - August 2003

The Battle to Host the 2012 Summer Olympic Games

There are few contests on earth like an Olympic bid. It puts the prize of untold wealth for a winning city in the hands of an assorted group of 128 sports administrators, billionaires, royalty and athletes that make up the International Olympic Committee (IOC).

There is a belief that the 2012 Olympic bid will be a sterile affair after the well publicised reforms created by the IOC to stem the flow of corruption charges following the Salt Lake City "bribes for votes" scandal. But the 2012 bid has all the hallmarks of being a gladiatorial contest.

An Innovation in
Risk Anticipation

The Evolution
of CSR in Italy

The New Challenge
for Brands

Weber Shandwick’s London-based issues management and international affairs practice has launched a new initiative called Global Issues Prediction System (GIPS), an exclusive management tool that provides continuous intelligence and evaluation on emerging issues.

In the months running up to July 1, Corporate Social Responsibility (CSR) was placed firmly on the agenda of the Italian presidency of the European Union scheduled for the second half of 2003.

One of the most interesting and difficult challenges for Weber Shandwick and its clients is the unprecedented threat to brand value from an increasingly politicised public, a threat that appeared to reach a watershed with the second war in Iraq.

Outcomes is produced and distributed by Weber Shandwick in Europe.

Editor: Emma Bowen-Davies
Tel: +39 02 5737 8571
Email: ebowen-davies@webershandwick.com

Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Find out more at www.webershandwick.com.