At the heart of PR lies storytelling. At Weber Shandwick we believe that for our stories to be motivating and relevant, we need strategic thinking and creativity in equal measures.  We have developed a template for developing the best communications which we call INLINE. This underpins all the work we do. It is a process designed to elicit highly creative and genuinely media neutral solutions and embraces social media as well as PR’s more traditional press partners. 

Our Strategic Planning puts the consumer at the heart of everything we do. We seek to understand their needs and the cultural context that lies behind their relationship with the brand in question. And in an age when we trust the recommendations of friends and strangers online more than corporate marketing messages, this has never been more relevant. At Weber Shandwick we understand how to transform a target audience into Advocates for your brand and how to neutralise the ‘Badvocates’.

Strategic Planning at Weber Shandwick ensures a more rigorous approach to Clients’ business needs, ensuring that we create the most efficient and effective communications for them. We combine communications expertise with a real fascination and appreciation for what makes our target market tick. Mix that with ground-breaking creativity and an innovative approach to the new media landscape and you have a potent recipe for sector-redefining communications.