Rogers & Cowan was founded in Hollywood in the 1950s, when the concept of brand placement was formed. It is now the worldwide leader in entertainment PR. In 1989, Rogers and Cowan opened its first office in the UK which is part of the Interpublic Group (IPG) network, based in London. 

What we do

Rogers & Cowan UK secures product placement in leading television and film productions for various client’s consumer products, brand names and locations.

In an increasingly cluttered media environment, companies are looking for new and innovative ways to reach their target audiences. In the UK, marketing brands through entertainment channels (TV, Film, Music & Online) via product placement has proved to be highly effective in achieving this.

At a time when multiple new media is having an effect on the impact of conventional television advertising, such as the growing popularity of PVR's (Personal Video Recorders ), our placement team works with brands to combat this to achieve effective brand exposure within the productions/storylines. We work with brands from a wide range of industry sectors, including technology, food & beverage, automotive, fashion and beauty.

In 2007, more than 1,000 brand placements worth more than £3million in media value were secured, enabling our clients to gain advertising equivalent coverage in TV & Film productions that would normally have been beyond their Marketing budget.

Our client service

We achieve fantastic results for our clients through our unrivalled relationships with key production contacts. We talk daily with Directors, Producers, Production Designers & Props contacts to negotiate product integration in relevant scenes with key characters in television series, films and special events.

Consumer interest in the entertainment genre has increased dramatically in recent years. By getting closer to entertainment and celebrity culture, brands can significantly enhance their status and credibility in the marketplace and ultimately drive sales.

Rogers & Cowan abides at all times with any restrictions or guidelines concerning product placement in television and film issued by Ofcom or any other regulatory authority. For more information on product placement regulations, please visit the Ofcom website.