Rogers & Cowan was founded in Hollywood in the 1950s, when the concept of brand placement was formed. It is now the worldwide leader in entertainment PR. In 1989, Rogers and Cowan opened its first office in the UK which is now part of the Weber Shandwick Worldwide PR network, based in London.
What we do
Rogers & Cowan UK secures product placement in leading television and film productions for various client’s consumer products, brand names and locations. Product placement provides implied endorsement, through association with popular TV productions and characters.
We work with top brands from a wide range of industry sectors, including technology, food and beverage, automotive, fashion and beauty. In 2005, more than 500 product placements worth more than £1.8 million were secured, enabling our clients to gain advertising equivalent coverage in places that would normally have been beyond their PR budget.
Our products and services
We achieve fantastic results for our clients through our unrivalled relationships with key production contacts. Every day we talk with producers, property masters, set decorators and costumers to negotiate product inclusion in the right scenes or with relevant characters in films, television series and special events.
Consumer interest in the entertainment genre has increased dramatically in recent years. By getting closer to entertainment and celebrity culture, brands can significantly enhance their status and credibility in the marketplace and ultimately drive sales. We make a point of working closely with our clients to align marketing strategies with highly targeted placement opportunities, to achieve positive value to overall brand identity.
You’ll love our competitive pricing and the exceptional service it brings.
News
Rogers & Cowan abides at all times with any restrictions or guidelines concerning product placement in television and film issued by Ofcom or any other regulatory authority. For more information on product placement regulations, please visit the Ofcom website.