Multi-Cultural Communications (MCC) is a leading specialist practice within Weber Shandwick advising clients on reaching ethnic minority groups in the UK via media and public relations strategies. With top communications and strategic thinkers, MCC boasts unmatched relationships in the media, political and commercial world. The team has the versatility to work across both public and private sector business from FTSE 25 companies to smaller, more targeted government campaigns.
With a population reaching approximately 8 million people and an estimated spending power expected to reach £300bn in 2010, it is a wonder that ethnic minorities are still an often ignored audience. MCC enhances brand visibility and enforces positive company reputations to this diverse and lucrative UK audience.
Whether it is raising the profile of a brand or service, working within communities on a grassroots level or managing an issue which relates to ethnic groups, we ensure that any communications programme engages the multi-cultural audiences which are so influential in the country today.
We offer:
- Media relations campaigns
- Issues management
- Events management
- Digital campaigns
- Strategic consultations
- Research
- Consumer Insights
- Public Relations campaigns planning
- Integrated campaigns planning
- Training / workshops
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