Technology
From Green IT to Greenpeace, Weber Shandwick has deep experience in shaping public perception of technology. Carbon capture and biofuels, solar cells or regenerative braking, all clean technologies face the same communications challenges as traditional technologies – whether they’re aimed at businesses, consumers or both, people only buy what they understand.
Our communications approach is founded on clearly articulating the benefits of technology in a real-world scenario; we know what cleantech companies need to communicate and to whom. Vitally, we know what makes the media tick, and come up with creative ways to get our clients’ message across, understood and, more importantly, change perception.
Public Affairs
With the challenge of climate change now at the forefront of the domestic and international agenda, Weber Shandwick is uniquely placed to guide clients through the fast paced environment of green politics and policy-making.
We have long standing experience of providing strategic counsel and public affairs support to clients working across the energy and environment sectors – including global utilities, renewable companies, and the Carbon Trust, a government-funded company working to accelerate the move to a low carbon economy.
Our weekly Carbon Report provides an indispensable round up of carbon developments from across the public sphere that helps organisations to track and respond to emerging issues and trends that affect their business. We work closely with our clients to devise a strategic platform and tactical plan which supports meaningful engagement with influencers and decision makers in line with core business objectives.
Financial
The biggest difference between the Cleantech market and the internet boom is there is already a demand for the products of Cleantech. Whereas the mantra of the internet was “build it and they will come,” water, energy, clean air and materials have been used for years, but now must be used differently.
While we understand the demand for these products, we also have deep insight into and experience of the demands of potential investors and the areas on which they will focus prior to making an investment in funds focussed on alternative energy and climate change. We advise companies at all stages of the corporate and funding lifecycle, whether seeking early-stage funding or considering an IPO or M&A activity, on how to communicate their investment proposition to their key internal and external stakeholders, including financial media, analysts and investors – current and potential.
Post-IPO, our team of experts can provide the logistical support, advice and resource required to ensure all regulatory reporting requirements are met, as well as advising on strategy to ensure that all opportunities for communications are exploited effectively to maintain and increase awareness and appetite for a company’s stock, and support a valuation reflective of a company’s longer-term potential.
Communicating Sustainable Development – Planet 2050
With the growing prominence of the ethical and green agenda, understanding your organisation’s social and environmental impact is essential to the development of effective long term business strategies. Planet 2050 is a specialist communications and change management agency from the Weber Shandwick network, designed to help business, NGOs and governments navigate the environmental and social challenges needed to operate in a planet under pressure. Our understanding of corporate responsibility is built upon the premise that responsible business practice not only delivers real social and environmental benefits, but is critical to long term business value and reputation. Services include profile raising of CR and sustainability programmes, CSR vision and strategic road mapping, advice on stakeholder engagement and NGO partnerships, internal CSR communications and research. We also work with clients to support issues-led campaigns with calls-to-action from NGOs and action groups.
