Wherever your business is in its life-cycle, from early stage company to global brand leader, we offer the services you need.
At the heart of our offering are our longstanding reputation and relationships with online, trade, vertical and business press at a UK and pan-European level. Our approach to media relations was underscored in 2005 when Computing named us IT PR Agency of the Year for a second consecutive year.
INSIGHT is our outcome-focused approach to analyst relations, which uses the disciplines of political campaigning to enhance your influence and thought leadership among technology analysts. IMPACT is an effective tool for defining customer segmentation and messaging.
Our full range of services includes:
- Strategic counsel and planning
- Media training
- INSIGHT – analyst relations
- IMPACT – message development and positioning
- Product and company launches
- Executive profiling
- EMEA campaigns and programme co-ordination
- Event/tradeshow support
- Interactive PR (blog monitoring, Podcasting, Web conferences, online press rooms, social networking strategies)
- Issues management
- News and online monitoring
- Measurement and evaluation
Digital lifestyle survey
Weber Shandwick’s cross-practice Digital Lifestyle unit produced an innovative report looking at European attitudes toward consumer technology. The findings revealed major differences between marketers’ views on how to reach consumers and who consumers really trust.
To read the survey click here. [471 KB]
To learn more about the Weber Shandwick's European Technology practice, please go to www.europetech.webershandwick.com