We're The New Tech PR Agency!

For 30 years Weber Shandwick has partnered with technology clients to enhance brand value, manage reputation and influence perception. In doing so, we are proud to have played a role in the PR industry’s evolution and direction. 

Over the years we’ve been among the first to see and act upon the industry’s most significant trends and shifts. Today, we are – suitably – offering our clients a new tech PR proposition.

The communications landscape is changing fast, and we are evolving with it. New tech PR is about looking at PR situations more holistically than before. It’s about using new methodologies like our unique advocacy model to achieve higher levels of audience engagement. It’s about applying familiar tactics in a fresh way. It’s about offering campaigns that employ a broader and deeper range of specialist skills.

Whatever the campaign, we strive to create advocates for our clients and their brands. We know that conversations – real and virtual – influence individuals and communities, and help our clients to be more successful. We know this because we’ve carried out research in Europe that shows that the marketing value of advocacy is five times that of advertising.

Above all, we are focused on making a difference – striking a balance between strategic thinking, creativity and powerful execution.