Research is critical to understanding audiences and creating the right messages.
Our strategic opinion and market research partner, KRC Research (KRC), helps clients to connect with their markets, customers and stakeholders through strategic direction, attention-grabbing headlines, issues and crisis management research. KRC can help you win a public policy debate, raise your profile, develop new markets and increase customer loyalty.
Clients include leading technology, financial, pharmaceutical and healthcare, food and beverage, government, and not-for-profit organisations across the globe.
Combining sophisticated market research tools and customised approaches with communications experience, KRC explores complex issues and tests messages in business and consumer markets across the world.
Clients benefit from the high quality service of a small specialist firm plus the logistical support and reach of its global partners in the Interpublic Group.
For more information visit the KRC Research website
What we do
Sectors
- Technology
- Consumer
- Healthcare
- Financial
- Food
- Charities/voluntary
- Education/training
- Energy
- Pharmaceutical
- Government
Areas of Expertise
- Consumer markets
- Business to business
- Impact assessment
- Perception audits
- Corporate image and reputation
- Message development and testing
- Opinion polling
- Segmentation analyses
- Concept testing
- Employee research
- Customer satisfaction
Research methods
- International surveys
- Telephone, online, in-depth interviews and focus groups
- Qualitative and quantitative