Weber Shandwick promotes Rakhee Vithlani to Head of Government & Public Sector Campaigns

Weber Shandwick today announced it has bolstered its dedicated public sector offering with the promotion of Rakhee Vithlani to Head of Government and Public Sector Campaigns.

Currently Head of MCC, Weber Shandwick’s specialist multi-cultural communications practice, the new and additional role of Head of Government and Public Sector Campaigns will see Vithlani further strengthen Weber Shandwick’s public sector capabilities and provide counsel across the firm’s growing public sector and government client base across the UK.

Supporting Weber Shandwick’s UK & European CEO, Colin Byrne and Scott Wilson, Managing Director of Consumer Marketing, Vithlani will also assume ¬responsibility for the consultancy’s COI relationships and will work cross-practice in the delivery of public sector campaigns.

As continuing Head of MCC, Vithlani will continue to provide strategic media relations advice to clients on how to reach ethnic minority groups in the UK, and manage national and international PR strategies for existing clients.

Vithlani joined Weber Shandwick as a graduate within the Consumer Marketing division working primarily for clients such as Unilever and MasterCard. Her government experience began in 2005, when she led and won a major brief from the Department for International Development. Through this and her specialist work for MCC, she has won and counselled major public sector organisations including The University of Oxford, The Foreign & Commonwealth Office, Cabinet Office and the Equality and Human Rights Commission, for which her work has been shortlisted for three awards this year alone.

Weber Shandwick’s UK & European CEO, Colin Byrne comments: “I’m delighted to announce Rakhee’s promotion. 2009 has been a strong year for Weber Shandwick in the government and public sector and will continue to be a central focus for us heading into 2010. Similarly, MCC’s stellar performance this year is evidence of the importance of multi-cultural communications and specifically in the government and the wider public sector.”