CALA Homes appoints Weber Shandwick for Scotland-wide PR brief

Following a competitive pitch, CALA Homes has appointed Weber Shandwick to handle its Scotland-wide house building consumer and corporate public relations brief.

The contract will be managed from Weber Shandwick's offices in Edinburgh, Glasgow and Aberdeen. The consultancy will work closely with each of CALA's three regional sales and marketing offices, and report to CALA Homes chairman Gerry More.

Nora Senior, Managing Director of Weber Shandwick in Scotland said: "This is a great account for Weber Shandwick to win, and is a natural fit for our existing property practice in Scotland.  CALA is a highly regarded, recognised brand across Scotland and the UK. It is now our job to make sure the brand maintains and improves its high profile in a tough and competitive marketplace."

Gerry More said: "Scotland is an expanding business for us with a huge range of exciting projects both on the ground and in the development pipeline. We want to expand our public relations and media activity to reflect the scale of ambition of CALA Homes – and Weber Shandwick is the right company to deliver this."