Weber Shandwick scoops Gold at U.S. SABRE Awards

Weber Shandwick was crowned Gold category winners at the SABRE Awards Ceremony in New York this week for work with Yum! Brands, Inc. and World Hunger Relief Week, scooping the top honours in the Business and Society, Corporate Social Responsibility category.

Yum! Brands, Inc., the world's largest restaurant company and home of well-known brands including KFC, Pizza Hut and Taco Bell, rallied it's nearly one million global employees, 125 million weekly customers and others to raise awareness about global hunger, encourage volunteerism at local hunger relief sites and spur donations to benefit the United Nation's World Food Programme. 

Yum's first-ever "World Hunger Relief Week", in October 2007, was supported by extensive media outreach across myriad forms of traditional and new media in more than a dozen languages by Weber Shandwick's multi-office, global team.  This first-year program helped raise visibility through more than a billion media impressions and most importantly will help feed more than 400,000 of the world's most hungry citizens for the next year.   As planning is underway for 2008, the World Food Programme has already declared it to be the most successful public-private global hunger initiative in history. 

The SABRE (Superior Achievement in Branding and Reputation) Awards have become established as the most sought-after awards in the global public relations arena, recognizing the best programs in specific brand-building and reputation management across the United States, Europe, Middle East and Africa.