Trading Places with the University of Oxford

March saw MCC (Weber Shandwick's multi-cultural communications division) launch the University of Oxford’s new initiative, Trading Places. On the 17th & 18th of March, MCC visited Manchester and Stretford Grammar School, along with Oxford alumni, Catherine Bray (Editor, 4Talent) and Frazer Howard (Creative Director, EHS Brann Group) to engage young students in an interactive activity session.

Ex-EastEnders star, Nabil Elouahabi, also joined in the Manchester initiative to add a bit of showbiz pizazz! Local media including the Manchester Metro, Stretford & Urmston Messenger and Slough Observer also popped in to photograph the winning groups.

Trading Places is part of the University’s campaign, Pioneering Ambitions – aimed at attracting the brightest and best ethnic minority applicants to the University. The initiative involves taking successful Oxford alumni in to various comprehensive schools across the UK to engage Year 9 students in a ‘work style’ activity challenge.