Weber Shandwick launches INLINE Communications
Today Weber Shandwick hosted the London launch of its “INLINE” communications proposition, as part of a regional launch tour across the UK and Europe.
Describing communications that draw no distinction between the media used, be it online, offline or experiential, INLINE is a methodology developed by Weber Shandwick to maximise the effectiveness of PR spend and ensure a 360° conversation with audiences.The research was commissioned in August 2009 from almost 5,000 European consumers and focused on which communications channels carry the most influence on consumer purchasing decisions. The data returned turns traditional PR thinking and planning on its head.
The breakfast seminar, chaired by Weber Shandwick's Colin Byrne, CEO UK & Europe and James Warren, Chief Digital Strategist, was attended by almost 100 external guests, offering them advice on how to reach their target audiences in the most effective way and how to create campaigns that tell a consistent story across traditional and digital media.
For more information, please email europeinline@webershandwick.com
