Weber Shandwick travels with ABC Connection

Weber Shandwick has won a six figure travel account after a five way pitch. The travel and tourism team has been appointed to promote ABC Connection.

The Reading based company is the leading provider of data, technology and rich content for the travel industry promoting venues, accommodation, meeting rooms, and conference facilities. Their customer base includes hotels, conference centres, theatres, football clubs, racecourses and even a church.

ABC Connection has been operating in the travel market for the past four years and has quickly established itself as the market leader. Weber Shandwick is tasked with raising awareness of the ABC offer and brand to potential clients.

The team will also deliver internal communications ensuring staff and customers are up to date with company developments.

Martin Coleman, chairman of ABC Connection, said: “We are looking forward to working with the travel team at Weber Shandwick. They impressed us with good understanding of our business, sound industry knowledge and a creative approach to promoting ABC Connection. This appointment marks a significant step for the business as we plan to take it to the next level and working with leading suppliers like Weber Shandwick will enable us to do this."

Julie Cheston, head of the travel unit at Weber Shandwick commented on the appointment: “Since we set up our travel division five years ago we’ve grown significantly. ABC Connection is an important addition to our client portfolio.”