Weber Shandwick wins Best PR Campaign at inaugural Guardian Media Innovation Awards 2008

Weber Shandwick has been awarded honours in the inaugural Guardian Media Innovation Awards for Yum! Brands/KFC The Face From Space campaign.

Tasked with delivering a 'global watercooler conversation moment' to mark the worldwide rebrand of KFC, Weber Shandwick created a campaign which saw global icon, Colonel Sanders go galactic, becoming the world's first brand visible from space.

The multi-award winning campaign for Yum! Brands/KFC was conceived and co-ordinated from Weber Shandwick London with support from Weber Shandwick Chicago and reached more than half a billion consumers around the world in just one day and delivered over $45m in ROI.
 
Commenting on the award, Weber Shandwick Creative Director, James Kelly, who led the team in delivering the galactic campaign said: "Simply put, delivering cut through creative work which excites us first, is our filter. In working with Yum! Brands/KFC we were lucky to have a client team with the vision and courage to trust in the power of breakthrough ideas. Working in partnership with the client team, we achieved a global surround sound campaign, driven by strategic story management and flawless execution. The result was a worldwide consumer conversation both on and offline."

Commenting on the campaign, the juding panel comprising Borkwoski founder, Mark Borkowski, Julian Henry, Henry's House and Ofcom comms director, Julian Eccles, said: "This stunt was a bold idea for a global audience. It enabled the brand to gain worldwide attention without the complication of language. It demonstrates the global power of PR and makes you wish that more work of this type existed, if only to show brands how they must engage with ambitious creative thinkers if they want to see their PR Campaign have any kind of resonance in the real world."